Senior Product Designer
Senior Product Designer with around 10 years of B2B SaaS and B2C experience.
I help make decisions that put the company forward while keeping the customer at the heart of the process.
Work Experience 👨🏻💻
Impact
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Oversaw an AI-powered chatbot experiment that answered 17% of basic product questions and resolved 8% of low-urgency tickets, freeing up 6 hours per week for support agents.
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Increased internal operational efficiency across multiple functions by redefining the claim submission process reduced claim submission errors and increased team capacity by 24%.
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Led the redesign and optimization of an employee engagement survey feature, resulting in a significant increase in response rate from 46% to 76%, empowering clients with richer feedback for improved employee engagement.
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Coached a junior-mid-weight designer on my team, enabling them to contribute significantly to key projects.
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Led a platform-wide information architecture project, resulting in a 12% increase in feature discoverability and increased user satisfaction.
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Advocated the adoption of OKRs for the Bayzat Design System, guiding and motivating the team to set goals. This fostered a culture of accountability and ownership within the design team.
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Empowered Product and Design with a research framework, answering "why, when, how" of UX research.
I played a key role in designing and building the FASTag system, a reloadable tag that automatically deducts toll fees, allowing commuters seamless travel through tolls without needing to pay cash.
Impact
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3 minutes saved per toll transaction, resulting in time savings for commuters.
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Increased convenience and ease of travel: No need to carry cash or worry about exact change.
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Reduced congestion for toll plazas: 20-30% average reduction in waiting time, improving traffic flow and efficiency.
At Numadic, I worked on critical problems in the Indian logistics and transportation industry, while also optimizing Oil & Gas downstream operations. My key contribution involved understanding problems and designing products that transformed these industries.
Impact
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7% cost reduction by identifying wasteful activities and inefficiencies
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Real-time visibility for fleet owners, eliminated the need to call drivers for updates by allowing shipment tracking in real-time, therefore improving communication and transparency.
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Increased design and development efficiency by 2x with adopting the Ant design system
At Nayara, I was exposed to the Oil and Gas operations which helped me think in terms of cost, business and efficiency.
• Optimized oil and gas downstream operations by streamlining processes and enhancing reporting.
• Implemented innovative solutions to improve visibility and reduce costs in the operations.
• Collaborated with cross-functional teams to drive efficiency and effectiveness in the service design role.
Working at DCCPER as a designer was my first professional experience. I learned a great deal by collaborating on projects for startups and entrepreneurs. Some of my key responsibilities included:
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Assisting PMs in doing discovery work and understanding the requirements of clients
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Wireframing design solutions in brainstorming sessions
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Prototyping solutions and validating them
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Working and assisting engineering while implementation is ongoing
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QAing designs after implementation
Skills 👨🏻🔧
Product Design
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User Research - Formative research, User interviews, Usability testing, Surveys etc
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User Experience Design (UX Design)
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Information Architecture (Tree testing, Card sorting)
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Interaction Design - Wireframing, Task flows, User flows, Prototyping
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Visual design (UI design), Copy writing
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Design tools - Figma, Sketch, Maze, Hotjar
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Accessibility & Universal Design (WCAG compliance)
Product and Design Strategy
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Product and Design strategy (UX vision, OKR setting & contribution)
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Design Thinking
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Design ORKs, KPIs
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Aligning design goals with business objectives.
Design Leadership & People Management
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Coaching and Mentoring Designers
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Leading process improvement initiatives
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Leading platform-wide projects involving 30+ stakeholders from Product, Design,
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Engineering, Marketing, GTM and Sales
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Experienced working with cross-functional teams to lead the end-to-end design process and taking ownership
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Interviewing and Hiring designers.
Design ops
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Design systems (using & contributing), Storybook.js usage
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Evangelizing UX - experienced with leading directly and indirectly through influence
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Establishing clear design methodologies and standards.
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Streamlining design workflows and handoffs between teams.
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Championing the value of design within the organization.
Stakeholder management & Collaboration
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Excellent communication and collaboration skills.
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Team management, mentorship, project oversight.
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Leading projects and managing stakeholders.
Product Management skills
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Critical thinking & Creative problem solving (outside-the-box thinking, outcome-driven performance)
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Adept with doing discovery research, problem framing, ideation & prototyping
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Data Analysis (Ability to translate data into actionable insights, Analytical thinking, A/B testing)
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Agile methodology, Lean UX, Rapid experimentations in a fast-paced team
Tools 🛠️
Tools I use currently
