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Project details
About Bayzat
Bayzat simplifies work life with automated HR, payroll, employee benefits and insurance.
Problem in short
Bayzat's navigation became overwhelming with too many items, making it difficult for users to find what they needed. The redesign aimed to simplify and organize the navigation to improve usability.
Impact
The new information architecture significantly improved user experience: navigation paths for core tasks were 31% faster, users discovered 13% more core features, and 80% of users expressed satisfaction with the new IA.
My role
Led the project, overseeing activities from Research to GTM.
Team size
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10 Designers (Including 2 DS members)
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8 FE engineers
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6 Marketing, Account managers, Support
Target users
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Employees
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HR, Finance Managers
Timeline
​2 months (Mid 2023)​
People who led this project
Wayne Braganza
Project lead and acting PM - Responsible for overall project success
JiÅ™í
FE lead - Responsible for Frontend activities
Uthmaan
Design system lead - Responsible for Design system deliverables
Sean
GTM lead - Responsible for GTM plan and deliverables
Justin
Customer Support lead - Responsible for customer support deliverables
Taronish
Marketing lead - Responsible for Marketing deliverables
Problem
Cluttered and Confusing Navigation
​As Bayzat expanded, our navigation grew cluttered and challenging for users to navigate.
How we improved the IA
Evaluating our current IA and setting baseline
This involved gathering user feedback, analyzing usage data, and conducting tree testing, usability testing, and analytics. This allowed us to identify specific areas where the navigation could be improved, such as its lack of feature categorization.
Improving the Information architecture (IA)
Categorizing our features into logical groups
Comparing new IA options to baseline (A/B/C testing)
Finding the best performing IA
Choosing the right layout for the IA
We explored both top and side navigation, but ultimately decided on side navigation because it gave us more space to display our navigation items.
Exploring the interaction design piece
We explored both top and side navigation, but ultimately decided on side navigation because it gave us more space to display our navigation items.
Refining the User Interface (UI)
A sneak peek of some of the UI decisions
Testing the UI
Testing the waters with a Beta launch
Releasing a beta and learning from users
Impact
How I ran this project
Things that helped me run this project
Below are some of the examples of things I did to make sure this project runs smoothly
